SMS, these days one of the most underestimated tool for advertising and marketing. But it can do wonders for you if used properly. The best thing about SMS marketing is that it is cheapest than most of the other marketing tools. It can take your content in palms of other people within seconds and you can get the results instantly. You can share anything you want with your desired audience which can be segregated on various bases. You can target the audience geographically, age wise, gender wise, and on the bases of their income, etc. SMS marketing is effective because it can take your content in a compressed form in least possible price. You can also keep an eye on the analysis and results and change your strategy. You can share all important details about your film like trailer, songs as a compressed video link even with the people who don’t use a proper internet connection.